Designing Brand Experiences

Designing Brand Experiences

By Robin Landa

In today’s competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This book is a guide to generating ideas and creative brand applications that resonate with an audience.

Read: A Brief Overview of the History of Branding >>

Read: Chapter 1 – What is Branding? >>

 

 


AEF thanks Robin Landa and publisher Thomson Delmar Learning for allowing aef.com to post these excerpts. For more information, see delmarlearning.com.

 

Robin Landa

Copyright © 2006 by Robin Landa. All rights reserved. All rights reserved.

 

Book Excerpts

"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group