Marketing to the Campus Crowd

Marketing to the Campus Crowd
Everything You Need to Know to Capture the $200 Billion College Market

By David A. Morrison

Read Chapter 7: Reaching the Mother Lode through “Big Mother” >>

What people are saying about the book:
“When you really want to go to school on collegiate marketing, David Morrison is the best teacher you’ll ever find. Anyone who aspires to success with this mega-billion-dollar market is well advised to study Marketing to the Campus Crowd closely. Class is now in session!”
John Bowman, EVP, Executive Group Planning Director, Saatchi & Saatchi

 


From Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market, Copyright 2004 by David A. Morrison. Reprinted by permission of Dearborn Trade Publishing, Chicago IL. Visit Kaplan Publishing for further details.

 

David A. Morrison, Dearborn Trade Publishing

Copyright © 2004 by David A. Morrison. All rights reserved.

Book Excerpts

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney