Evian Live Young

“Live Young”

Evian Case History

A global recession was denting
demand for the premium water
and environmental concerns
were driving down sales of
bottled waters in general, but
Evian couldn’t lower prices
because of high export costs.
The brand needed to reinforce its
youthful message in a way that
would grab consumers’ attention. Euro RSCG, now known as Havas Worldwide, created a memorable campaign featuring some spunky “water babies”.

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Thank you to Havas Worldwide, and Evian, for permission to post this case history.

Havas Worldwide

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