2011 Symposium

Brandalism: Balancing the Give and Take

Annual AEF Symposium

The AEF will host its annual symposium focusing on ethics and creativity in branded content. The symposium is designed to bring together the industry and academia to discuss in an open and unbiased manner the pros and cons of one of the hottest trends in advertising today. The morning will feature a keynote address by one of the industry’s most prominent figures. In addition, students from Fordham’s Branded Content marketing course will share their points of view on this controversial topic. We will end with a provocative panel discussion involving students, scholars and industry experts. The event promises to be thought-provoking, relevant, and packed with sizzle.

Keynote Speaker:

Kevin McAuliffe, Vice President, Branded Entertainment Group, NBC Universal Cable Entertainment

As the founder of the branded entertainment practice, McAuliffe focuses on creating and delivering original content-based partnership opportunities for NBC Universal’s vast range of brand clients. Reporting in to the NBC Universal Cable Entertainment Sales Division, McAuliffe is responsible for overseeing branded entertainment efforts across USA, Bravo, Oxygen and Syfy.

Moderator:

Jim Cooper, Executive Editor, Adweek

Panelists:

Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo, Inc.
Bob Friedman, President Media & Entertainment, @radical.media
Professor Al Greco, Entertainment Marketing, Fordham University
Doug Scott, President, Ogilvy Entertainment
Evan Shapiro, President, IFC/Sundance Channel

Committee Members include:
Val DiFebo, CEO, Deutsch NY, A Lowe & Partners Company
Vonda LePage, EVP, Director of Corporate Comm., Deutsch Inc., A Lowe & Partners Company
Dawn Lerman, Ph.D., Mktg. Area Chair & Director, Center for Positive Marketing, Fordham Univ.
Doug Scott, Senior Partner, President, Ogilvy Entertainment
Concetta Stewart, Ph.D., Dean, School of Art & Design, Pratt Institute

Date: Thursday, October 27, 2011
Location: Fordham University, Lincoln Center Campus, 113 West 60th St., 12th Flr.

"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group