Media: From Chaos to Clarity
Media: From Chaos to Clarity
By Judy Ungar Franks
This book strips away the bias of a bygone media era to reveal the “Five Global Truths” that make sense of a messy media world. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world. For each truth, there’s a technology story, a pioneer, a lot of chaos and ultimately a truth—a new way to implement IMC.
The selected excerpt details The Five Global Truths.
This chapter excerpt is available to aef members by permission of author:Judy Ungar Franks and publisher: The Marketing Democracy, Ltd. Copyright 2018 (Second Edition). All Rights Reserved.
Copies of Media: From Chaos to Clarity are available for sale via Amazon. The text is also carried by major wholesalers for distribution in University bookstores. If interested in lecture materials, classroom exercises and/or assignments, feel free to contact author Judy Franks at her Northwestern University email address: judy-franks@northwestern.edu.
