Clarence Bradley takes us through the steps of creating a tv commercial, from creative brief, ideation, logistics, and more. Conversation created in partnership with Mentor Spaces.
Clarence Bradley
Chief Creative Officer, North America
Campbell Ewald
![HBCU Series with Clarence Bradley](https://aef.com/wp-content/uploads/2022/06/talent-2022hbcu-bradley-1200x608.jpg)