I was invited to participate in a wonderful session at Yale. Because of my awareness of all the great work the ANA does as well as my affinity for my alma mater, I was thrilled to participate. That’s where I learned more about the work of AEF.
There’s never been a more exciting time to be a marketer. The pace of change has never been greater, which makes our work harder but also more dynamic. The job to be done hasn’t change — reach customers with the right message in the right place at the right time, but that simple challenge has become complex as media fragmentation grows and attention wanes.
Do work that excites you. It’s not true that it won’t feel like work, but it will be rewarding and it makes it much easier to put in the long hours required.
Our industry, particularly at senior levels, doesn’t reflect the diversity of our customers, which is only growing more and more multicultural with younger generations. It is critical that we do the work to attract more diverse marketers and create inclusive workspaces that enable them to thrive.
The balance of creativity and business impact. Our work isn’t creative if it doesn’t drive results.
Empathy.
Be students of culture.
