You Might be a Marketer Career Workshop Kit

 
Curious about introducing your students to careers in marketing? The “You Might be a Marketer” (YMBAM) Career Workshop Kit offers an interactive way to explore career paths in marketing with ready-to-use materials, available to select schools on a limited basis. This workshop kit, created in collaboration with industry experts, is designed to engage and inspire students while helping them identify potential roles within marketing that match their interests and skills.

 

Workshop Overview:

This interactive workshop is designed to guide students in identifying their personal strengths and linking these to potential marketing career paths. The session fits into a 60- to 75-minute class, divided into two main sections:

• Homework-Based Discussion:

Students will start by discussing their homework, which involves exploring industry interviews on the AEF TikTok. These videos feature marketing and advertising executives sharing their career journeys and daily responsibilities, helping students gain insight into various roles in the industry.

• Introduction to ‘You Might Be a Marketer’:

The second part of the workshop introduces the You Might Be a Marketer campaign, which highlights different marketing career paths. Students receive materials—including a creative booklet and career guide—and work in small groups to identify how their strengths might align with different marketing roles. The session concludes with a group discussion on their discoveries.

What’s Included:

Each YMBAM Career Workshop Kit contains all the materials you need for a comprehensive, career-focused workshop:

Workshop Booklet: A complete guide that introduces students to marketing pathways, essential skills, and insights from industry professionals. Download >>
Career Guide: Explore marketing career roles, from creative to data-driven options, helping students understand where their talents fit. Download >>
Presentation Deck: Marketing Marketing Workshop: A detailed PowerPoint presentation for running the workshop, featuring engaging visuals and key points on marketing careers. Download >>
Homework Activity: Assignable materials that reinforce workshop learning and allow students to reflect on potential career interests. Download >>

Industry Expectations

• In the first half of the workshop, the industry guest shares experiences related to the students’ homework reflections, creating a seminar-like atmosphere. Students may ask questions about specific professionals, like Frank Chang or Scott Patterson, allowing the guest to share insights on roles such as creative direction or marketing entrepreneurship.
• The second half introduces the You Might Be a Marketer campaign materials, including a deck and videos, followed by a group activity. Students work in small groups to explore their strengths and consider career paths in marketing. The session wraps up with a group discussion on their insights, and the guest closes with final remarks.

Professor Expectations

Professors play a key role in supporting the workshop, including:

• Assigning Homework: Encouraging students to complete the homework and sending responses to the workshop instructor.
• Ensuring AV Readiness: Ensuring the necessary slides and videos can be smoothly presented during the session.
• Introducing the Industry Guest: Setting the stage for the workshop by connecting theory to practice.
• Facilitating Engagement: Encouraging active participation and assisting with breakout groups if needed.

How to Learn More:

If you’re interested in bringing the “You Might be a Marketer” workshop to your students, please reach out to Elliot Lum.
 

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