Teen Dating Abuse Campaign

That’s Not Cool

When the Ad Council and the
Family Violence Prevention Fund wanted to develop a campaign to prevent intimate
dating abuse among teens, they needed to start with a compelling message
precisely targeted to 13- to 17-year-olds. They also knew that success depended on
distributing the message via media that today’s teenagers actively use the most —
websites, videos, text messages, and social networks.

Read the case history

Ad Council

Case Histories

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation