Freud on Madison Avenue

By Larry Samuel

Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture by adapting techniques from sociology, anthropology, and psychology to help their clients market consumer goods.

Read Chapter 1: The Psychology of Everyday Living

“Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America,” by Lawrence R. Samuel. Copyright © 2010 University of Pennsylvania Press. All rights reserved. Displayed by permission of the University of Pennsylvania Press and may not be further disseminated without permission.

Larry Samuel

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation