Classroom Resources > Book Excerpts > Madison Avenue and the Color Line, African Americans in the Advertising Industry

Madison Avenue and the Color Line, African Americans in the Advertising Industry

Madison Avenue and the Color Line
African Americans in the Advertising Industry

By Jason Chambers

Blacks positioned themselves for jobs in the advertising industry as experts on the black consumer market, then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional class and to challenge the negative portrayals of blacks in our culture.

 

Read Chapter 3: Civil Rights and the Advertising Industry >>

 

 

“Madison Avenue and the Color Line: African Americans in the Advertising Industry” by Jason Chambers.  Copyright © 2008 University of Pennsylvania Press. All rights reserved. Reprinted by permission of the University of Pennsylvania Press.

 

Jason Chambers

Copyright © 2008 University of Pennsylvania Press. All rights reserved.

Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation