The Breakaway Brand
The Breakaway Brand
By Francis J. Kelly, III and Barry Silverstein
“Just do it.” “Think Different.” “Drivers wanted.” “The #1 ball in golf.” “A Diamond is Forever.” “got milk?” “Priceless.”
Read Chapter 5: Breakaway Campaigns >>
For further details, visit The Breakaway Brand website. Excerpted with permission from the book, THE BREAKAWAY BRAND by Francis J. Kelly III and Barry Silverstein, published by McGraw-Hill. Copyright 2005 by Francis J. Kelly III and Barry Silverstein.
Copyright © 2005 by Francis J. Kelly III and Barry Silverstein. All rights reserved.
