Lovemarks: the future beyond brands

By Kevin Roberts

Understand how Mystery can transform relationships with consumers. Great stories; mythic characters; the past, present, and future together; dreams and inspiration. Be inspired by the ideas and actions of great Mystery makers.

Read Chapter 8: All I Have To Do Is Dream >>

aef.com is grateful to Kevin Roberts, Saatchi & Saatchi and powerHouse Books for granting us permission to excerpt from Lovemarks, which is available through Amazon.com and fine bookstores.

Kevin Roberts

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation