Pedigree High Performance idea consists of placing a picture of a dog chasing his tail. This picture is animated by an engine placed on the back of the billboard, which makes it move in circles. This way it gives the impression that the dog is chasing his tail all the time.
Savaglio - TBWA Buenos Aires
Pedigree High Performance
- Clio Award 2006
"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."— Student at Villanova University after AEF sent Speaker from Tierney