Hyper

Pedigree High Performance idea consists of placing a picture of a dog chasing his tail. This picture is animated by an engine placed on the back of the billboard, which makes it move in circles. This way it gives the impression that the dog is chasing his tail all the time.

Information

Savaglio - TBWA Buenos Aires
Pedigree High Performance
2006

Awards

  • Clio Award 2006
"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group