Hyper

Pedigree High Performance idea consists of placing a picture of a dog chasing his tail. This picture is animated by an engine placed on the back of the billboard, which makes it move in circles. This way it gives the impression that the dog is chasing his tail all the time.

Information

Savaglio - TBWA Buenos Aires
Pedigree High Performance
2006

Awards

  • Clio Award 2006
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi