Pedigree High Performance idea consists of placing a picture of a dog chasing his tail. This picture is animated by an engine placed on the back of the billboard, which makes it move in circles. This way it gives the impression that the dog is chasing his tail all the time.
Savaglio - TBWA Buenos Aires
Pedigree High Performance
- Clio Award 2006
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation