It looked like a busy underwater city, but a miniature one designed by elves or clowns. It has these bizarre, colourful structures just piled on top of each other. Some were like ribbons, hats and pin cushions. Some seemed uncannily like human brains and hands. And darting about among them were these magical little creatures with strange patterns. You just never tired of watching them.


Saatchi & Saatchi - Singapore


  • Clio Award 2006
"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation