Book Excerpts
The Art of Client Service
By Robert Solomon
Twist
By Julie Cottineau
Retail Marketing Strategy
By Constant Berkhout
Latino Link
By Joe Kutchera
Decoding the Irrational Consumer
By Darren Bridger
How McGruff and the Crying Indian Changed America
By Wendy Melillo
The Insanity of Advertising
By Fred S. Goldberg
The Convergence Crisis
By Joanna L. Jenkins
Paid Attention
By Faris Yakob
Brand Aid
By Brad VanAuken
Inside the Minds: Updating Your Marketing Strategy
By Hayes Roth
The Management of Luxury
Edited by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke
The Brand Challenge
Edited by Kartikeya Kompella
The Lost Diary of a Real Mad Man
By Emerson Foote
Marketing to PrimeTime Women
By Marti Barletta
Connected by Design
By Barry Wacksman and Chris Stutzman
Latino Boom II
By Chiqui Cartagena
Advertising Transformed
By Fons Van Dyck
A Word From Our Sponsor
By Cynthia B. Meyers
Mobile Marketing
By Daniel Rowles
Seducing the Boys Club
By Nina DiSesa
Loveworks
By Brian Sheehan
Marketing to Millennials
By Jeff Fromm and Christie Garton
Hustle
By Bonnie Ulman and Sal Kibler
The Advertising On-Ramp
By Belle Frank
The Edge
By Allen P. Adamson
The Rise of Advertising in the United States
By Edd Applegate
The Better Mousetrap
By Simon Pont
The Consumer Mind
By Pepe Martínez
Damn Good Advice
By George Lois
Mad Women
By Jane Maas
Ad Critique
By Nancy R. Tag
Who Cares Wins
By David Jones
Branded Beauty
By Mark Tungate
The Best Digital Marketing Campaigns in the World
By Damian Ryan and Calvin Jones
How Cool Brands Stay Hot
By Joeri Van den Bergh and Mattias Behrer
Marketing to the New Majority
By David Burgos and Ola Mobolade
The Branded Mind
By Erik du Plessis
About Face
By Dan Hill
The Network is Your Customer
By David L. Rogers
Breakthrough!
By Paul Kurnit and Steve Lance
The Creative Process Illustrated
By W. Glenn Griffin and Deborah Morrison
Freud on Madison Avenue
By Larry Samuel
Persuasive Advertising
By J. Scott Armstrong
Black is the New Green
By Leonard E. Burnett, Jr. and Andrea Hoffman
All Customers Are Irrational
By William J. Cusick
The Little Blue Book of Marketing
By Paul Kurnit and Steve Lance
Adland
By James P. Othmer
Multicultural Intelligence
By David R. Morse
The King of Madison Avenue
By Ken Roman
The 85% Niche
By Miriam Muléy
Popular Ideologies
By Susan Smulyan
The Art of Client Service
By Robert Solomon
Ad Women
By Juliann Sivulka
Whiff!
By C. Russell Brumfield
The Age Curve
By Kenneth W. Gronbach
Branded Male
By Mark Tungate
Madison Avenue and the Color Line
By Jason Chambers
Outsmart the MBA Clones
By Dan Herman
Brand Busters
By Chris Wirthwein
Adland
By Mark Tungate
Branded Entertainment
By Jean-Marc Lehu
Brand Royalty
By Matt Haig
BrandSimple
By Allen P. Adamson
BOOM
By Mary Brown & Carol Orsborn, Ph.D.
Designing Brand Experiences
By Robin Landa
Waiting for Your Cat to Bark?
By Bryan & Jeffrey Eisenberg
Funny Business
By Allen Rosenshine
Juicing the Orange
By Pat Fallon and Fred Senn
Advertising Education, Yesterday – Today – Tomorrow
By Billy I. Ross, Anne C. Osborne and Jef I. Richards
Shop ‘Til You Drop
By Arthur Asa Berger
Contemporary Advertising
By William F. Arens
The Breakaway Brand
By Francis J. Kelly, III and Barry Silverstein
Then We Set His Hair on Fire
By Phil Dusenberry
Brought To You By
By Lawrence R. Samuel
The Advertised Mind
By Erik du Plessis
Fresh Lipstick
By Linda M. Scott
Advertising to Baby Boomers
By Chuck Nyren
Marketing to the Campus Crowd
By David A. Morrison
Born to Buy
By Juliet B. Schor
How Brands Become Icons
By Douglas B. Holt
Don’t Think Pink
By Lisa Johnson and Andrea Learned
Lovemarks: the future beyond brands
By Kevin Roberts
Ads, Fads, & Consumer Culture
By Arthur Asa Berger
How to Advertise
By Kenneth Roman and Jane Maas
Conquering Consumerspace
By Michael R. Solomon
The Erotic History of Advertising
By Tom Reichert
The Super Bowl of Advertising
By Bernice Kanner
Marketing to American Latinos
By M. Isabel Valdes
Behind the Scenes in Advertising (Mark III)
By Jeremy Bullmore
Advertising to the American Woman 1900-1999
By Daniel Delis Hill
A BIG LIFE (in advertising)
By Mary Wells Lawrence
A Time in Advertising’s Camelot – The Memoirs of a Do-Gooder
By Robert P. Keim
Adventures In Misplaced Marketing
By Herbert Jack Rotfeld
The Shaman Chronicles, Book One
By Jo Muse
Advertising and the Mind of the Consumer
By Dr. Max Sutherland and Alice K. Sylvester