Wake Forest Initiative

In April 2017, the AEF proudly partnered with Wake Forest University School of Business for the 26th annual Marketing Summit. Co-sponsors also include CVS and the Association of National Advertisers (ANA). The Marketing Summit is a prestigious case competition that offers teams of Graduate and Undergraduate students from around the world the opportunity to apply their marketing skills and creativity to real-world marketing challenges. Each team pitched to a panel of judges and a $75,000 cash prize was awarded to the teams that develop high-level, strategic and innovative solutions to the case challenge. The AEF and CVS provided the context and material for the cases. The focus of the competition this year was “how to market marketing as a career.”

Career Guide

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi