Talent Champion – Jennifer Brett

Talent Champion Spotlight

AEF Talent Champion - Jennifer Brett, Ph.D.

Jennifer Brett, Ph.D.
Director of Insights, Marketing Solutions North America 
LinkedIn

Jennifer Brett has over 10 years’ experience working in digital marketing with a focus on research and analytics. Currently at LinkedIn, Brett is director of insights for marketing olutions North America. Prior to this, she led the Insights Marketing Solutions team for Europe and Middle East region at LinkedIn UK. Her team empowers LinkedIn’s Marketing Solutions customers to make effective marketing decisions with insights.

Brett regularly engages with LinkedIn customers and frequently represents the company at industry events, including Ad Week New York, MarTech and MADS. She has been published and interviewed in several high-end industry publications, including Inc. Magazine, The Drum and MarTech Today. Brett previously worked at Google, using data to support the advertising strategies of some of the largest retail brands in the UK.

What prompted you to get involved with the AEF and why are you passionate about the future of the industry?

I have spent time in both the academic and industry worlds so have direct experience of the disconnect between the two. Connecting these two worlds effectively is a huge opportunity for students and academics and professionals. I believe all can be more effective and gain from better alignment and communication.

What is the best career advice you've ever received?

“It’s never a good time”. Don’t delay making new or exciting career decisions because of perceived or imagined barriers, i.e. thinking it’s just not the right time. Go for it and focus on the core elements of the role and your interest, rather than external factors.

Who was your favorite professor and why?

Professor Ron Hill. He taught Russian and Eastern European politics, which was probably my favorite undergraduate course in all 4 years. Aside from learning plenty about the history and politics of that region, he thought me the importance of storytelling and effective presenting. He captured the attention of every person in the lecture hall because he positioned his lectures as stories – with characters, plots, suspense, the whole lot. His lectures always had the highest attendance, showing the content is not as important as the delivery!

What do you enjoy most about your job?

Variety and execution. I always have many things going on at once and I love that (I’m also thankfully a very organized person!). Execution, i.e. driving a project forward and setting the pace, is something I really enjoy. I like to break something down into smaller steps and then figure out how I get each part done to drive towards the overarching goal.

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi