Talent Champion – Jay Kaufman

Talent Champion Spotlight

AEF Talent Champion - Jay Kaufman

Jay Kafman
SVP, Global Research and Insights 
National Basketball Association

As senior vice President, global research and insights for the National Basketball Association, Jason Kaufman oversees the group that provides the NBA’s senior leadership team and key business owners with data-driven insights to help guide strategy and make informed decisions. Since joining the league in 1999, Kaufman has worked in numerous data and insights related roles focused on the NBA’s licensed media business, global fan growth, brand heath, partnership development, and game and product research.

What prompted you to get involved with the AEF and why are you passionate about the future of the industry?

I’m really interested in helping the next generation of talent the same way I’ve been helped in the past and wanted to do anything I could do help bridge the disconnect between the corporate and educational sides.

What is the best career advice you've ever received?

David Stern used to say “everyone is replaceable.” It sounds a bit ominous, but his point was to never rest on your laurels and continue to push yourself to be better.

Who was your favorite professor and why?

Father Richard McGowan at Boston College; He was a challenging Economics professor with the unique ability to push students, while also keeping them engaged and motivated.

What do you enjoy most about your job?

The fact that as the world and our business changes, I have a front row seat to help solve new challenges that arise.

"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group