With 15+ years of experience in the media industry, there is no doubt that technology and fragmentation are changing the way we operate across platforms. It is exciting times for us in Marketing and Analytics, we have more data than ever, or at least, more awareness of the data we’ve had and gathered throughout the years. Technology and data analytics allow us Marketers to be more strategic and smarter about the way we reach and speak to consumers, and most importantly, to be as relevant as possible. Having earned an MBA 10+ years ago, I only hope that academia courses and materials are up to date with the changes. If not, I want to be a catalyst for this and ensure that students-the future players of our industry-are prepared not only with the methodologies that are found in textbooks and reading materials, but also that they have real-life case studies and a peek into to data they will encounter throughout their careers. It is exciting to experience the future of content, how the younger generations have become content creators and how media has made it so easy for them to be so creative. Even more exciting is the technology available for Marketers to learn and understand their consumption behaviors, even if we feel they are all over the place, we have great insight with addressable capabilities and technology.
Ask questions until you are so clear with the questions/request that you have no more questions to ask! If in doubt, always ask. There will be times when Leadership will ask something without having a clear understanding of the data that is available. Know your data and ask for the underlying business question.
I didn’t know it at the time, but my favorite Professor was my really, really tough Economics professor. Economics is not an easy subject to teach, much less to learn, and the countless sleepless nights proved this. But his way of teaching and just talking about economics, not so much a lecture but a conversation, laws of supply and demand, tied in with real-life scenarios are lectures that I still replay in my mind.
Telling stories and seeing a story in the numbers! I love when something as simple as a pivot table tells me a compelling story and one of success for our campaigns. But most of all, my team and Senior Leaders are the best in the industry. I am very lucky to be a part of a very strong and smart team, led by some of the best women the Media industry has ever known.