Talent Champion – Peter Neiman

Talent Champion Spotlight

AEF Talent Champion - Peter Neiman

Peter Neiman
EVP, Chief Marketing Officer
Amalgamated Bank

Peter Neiman joined Amalgamated Bank in July 2016 and is responsible for brand and product marketing, public relations, customer communications, internal communications and corporate social responsibility. He has led the repositioning efforts for the bank, transforming it to become America’s socially responsible bank. Prior to Amalgamated, Neiman was the vice president of brand and advertising at Unum, a Fortune 500 benefits company headquartered in Portland, Maine. Prior to that, he spent 20 years as an account director in New York advertising agencies large and small, including Ogilvy and Mather, Grey and Bozell.

What prompted you to get involved with the AEF and why are you passionate about the future of the industry?

I taught a number of advertising classes at Parsons early in my career and I find it incredibly exciting when young people want to know more about marketing brands and the art and science behind it.

I’m passionate about the future because there has never been a better time for brands to lead the charge for social and environmental change.

What is the best career advice you've ever received?

Make a decision. Then do everything you can to make sure it is the right one.

What do you enjoy most about your job?

That Marketing truly matters – not just to the reputation of the brand – but also to the financial health of the bank.

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi