The marketing industry is constantly evolving and changing through advances in technologies, and greater customer insight and intimacy fueled by new data/analytics automation tools. Digital has become a disruptive force in consumers’ lives-with consumers constantly increasing their need for richer, more rewarding experiences. This creates an exciting time for the future for marketing. But it can also be intimidating, especially for entry level marketers. I became involved with the AEF to join an amazing group of peers to help marketers successfully navigate the dynamic, complex, exhilarating and even unpredictable world of marketing.
The best advice was the mantra from Jay Chiat of Chiat/Day Advertising.
“Good enough is not enough”.
Plus: Never stop being curious and inquisitive. Be perceptive. Ask the important questions.
My Marketing 101 professor. He showed me how marketing could engage both my creative and analytics side.
I enjoy being part of a team that is creating a culture of excited, adaptive, continuous learners, helping marketers achieve growth through Marketing Excellence, and shepherding young marketing talent on their career journeys.