The AEF plays such a critical role in nurturing and shaping the future of the marketing profession and industry. With the dramatic changes in Marketing the last 10 years, there has been need for new and experienced Marketers to elevate, broaden and upskill their skills and competencies. I wanted to share my knowledge and experience building the Modern Marketer of today while working at The Hershey Company and J&J Consumer as we built iconic brands that were more digital, social, data enabled and human centric. I always believed that Marketers play such a critical role in shaping and leading society and businesses. The AEF allows us to help mentor and build the Next Generation Marketing Talent for the industry we so passionately love.
In these Days of Uncertainty and Constant Change – Be H.A.P.P.Y.
H – Hopeful
A – Adapt, continue to learn
P – Purpose, what can you do to help
P – Peace, with yourself and others
Y – Yes. To opportunities and challenges – big and small
Proff G – Scott Galloway. NYU Stern. I truly admire his ability to merge real world insights with data and principled human truths. As an entrepreneur and academic, he is able to provide pragmatic and areal advice based on data AND experience. Very entertaining guy too!
As a continuous learner, I love that I work in an industry that is evolving and constantly offering opportunities for personal and growth.