Talent Champion – Marilyn Sorita

Talent Champion Spotlight

AEF Talent Champion - Marilyn Sorita

Marilyn Sorita
SVP, Client Service Account Director
Energy BBDO

Marilyn Sorita has been with Energy BBDO for 20 years. She has been on the Global Bayer Consumer Health team responsible for managing the global allergy, cold, pain and cardio categories. In her role, she’s had the opportunity to crisscross the world traveling to over 16 countries, building power global brand platforms and creating attention-getting innovative activations. Prior to her global assignment, Sorita helped lead the US BBDO Bayer team working with brands like Aleve, Alka-Seltzer and One A Day.

Before joining the Bayer team, Sorita had the opportunity to develop multichannel integrated advertising and communications plans across a variety of categories. Her experience includes travel (United Airlines, Norwegian Cruise Lines) financial services (Bank of America, ABN AMRO/LaSalle Bank), liquor & spirits (Kahlua, Beefeater, Stoli), retail and CPG (Hill’s Science Diet, Kraft Foods).

What prompted you to get involved with the AEF and why are you passionate about the future of the industry?

Anne Dooley who was a mentor and boss to me had worked closely with AEF and suggested that I get involved. Since then, the AEF has enabled me to make a real difference in the lives of students by ensuring that their educators had an unvarnished view of Agency life. Along the way, I’ve also met some pretty wonderful professors who helped to expand my perspective and taught me a few things too.

What is the best career advice you've ever received?

Education is the key to future success. People can take many things away from you but with a strong educational foundation you will always find a way forward. I’ve committed myself to life-long learning and education, so even when things don’t go the way I’ve planned I’m able to have the long view.

Who was your favorite professor and why?

Fred Chapman, he had been in the ad business himself. He encouraged that we apply what we were learning “practically.” Fred told us the ad business was tough industry, we had to have a “thick skin” and work on being ”prepared for anything”.

What do you enjoy most about your job?

I love brand building. Everyday I work with teams from around the world on how to make our brands more distinctive and stand out in this increasingly cluttered media environment. Through attention-getting advertising and innovative activations we’re able to truly connect our brands with consumers.

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO