Talent Champion – Katie Wall

Talent Champion Spotlight

AEF Talent Champion - Katie Wall

Katie Wall
Creative Agency Partner 
Facebook

Katie Wall is a creative agency partner at Facebook, responsible for identifying and developing opportunities to partner with leaders in the creative space to drive the industry forward through education, advocacy, transformation. In this role, Wall has been responsible for educating and scaling best practices for mobile-first creative that drives business results for clients like PepsiCo, FedEx, Bacardi, E*TRADE, Mondelez and GEICO. She joined the company in 2015 to help lead the partnership with The Coca-Cola Company, working across brands and agencies to up-level the media and creative running on Facebook and Instagram. 

Prior to joining Facebook, Wall worked as an account supervisor at 360i, leading client relationships, driving strategic marketing initiatives and partnering with creative teams to build best-in-class social and digital media campaigns across brands like Coca-Cola, Fanta, Simply Juices, Sprite and Odwalla.

What prompted you to get involved with the AEF and why are you passionate about the future of the industry?

The AEF has been a leading force in empowering the next generation of advertisers and marketers. I was so excited to learn about the opportunities to both “teach the teachers” and directly work with students to help them learn about an emerging part of the marketing universe. As someone who comes from a family of educators, the idea of giving professionals the opportunity to impact student skill development was incredibly appealing and has been so rewarding.

What is the best career advice you've ever received?

”Lift as you climb” – always look for ways to empower others as you grow your career. We all start somewhere and have people and mentors who help us along the way – it’s important to pay that forward.

Who was your favorite professor and why?

My favorite college professor was Ken Strong – he was the professor of the very first class I took in college, and the speaker at the final event we had my senior year. He began every class by playing the song “Once in a Lifetime” by the Talking Heads and encouraging everyone to get out of their seat (and out of their comfort zone). He encouraged each of us to find our confidence in a crowd – but also never forget to have fun.

What do you enjoy most about your job?

My job is founded on the idea of ”strategic generosity” – which means I have the ability to do what I love in the service of others. This allows me to have a true partnership and shared goal with the advertisers I get to work with every day.

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO