Careers in Marketing

This collection of resources offers a holistic overview of the diverse career domains within the field of marketing. Marketing consists of activities and “processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Accomplishing these objectives requires collaboration between teams with diverse expertise, including data analytics, creative content development, consumer psychology, business planning, and negotiation, among others. Societal changes and technological advances have revolutionized marketing in recent years, leading to a growing number of career paths for marketers.

A research team at Fordham University identified nine primary domains with the most prevalent job positions listed within each domain. Explore each focus by clicking on the link to learn more.


An advertising agency is a professional service firm hired by other businesses, corporations, non-profits, and government agencies to create, plan, and produce advertising, and sometimes other forms of promotion and marketing, to sell products or services and meet business objectives for its clients.

Account Management
Strategic Planning
Project Management
Media Planner
Media Buying

Learn more >>

Brand and Product Management

Brand management is the process of developing, maintaining, and increasing the perceived value of a product or service. It includes improving brand perceptions by increasing brand awareness and positive brand associations. Strategic brand management can help companies improve brand recognition, boost revenue, and achieve long-term business goals.

Project Management

Learn more >>

Business Development and Sales Careers

Sales and business development professionals devise growth strategies, tactics, and action plans to enhance the firm’s markets and create new ones. They coordinate with cross-functional teams to negotiate deals and contracts and handle all related activities.

Business Development

Learn more >>

Data Analytics

Marketing data analytics is the group of activities and processes related to collecting, cleaning, manipulating, and analyzing data to generate actionable managerial insights. Insights on patterns, associations, and predictions help firms identify opportunities for innovative offerings and pinpoint potential issues and threats. The marketing implications span monitoring, understanding, evaluating, and improving firm offerings, customer experiences, and marketing and financial objectives.

Data Analytics
Data Science
Database Marketing

Learn more >>

Digital Marketing

Digital marketing offers marketers vast opportunities to reach various audiences and consumers and connect with them. It enables marketers to learn about consumers, target them, measure the effect of marketing activities, and readjust these activities, all on a timely basis. Critical concerns are consumer privacy and the importance of responsible marketing.

Digital Broadcast Advertising
Digital Marketing Management
Website and other Platforms
Mobile Marketing
Email Marketing
Search Engine Marketing
Content Marketing
Display Marketing & Advertising
Social Media Marketing
Influencer Marketing
Affiliate Marketing

Learn more >>

Marketing Research

Market research provides information about the consumers, customers, and public to marketers. This information helps firms identify opportunities or problems, monitor performance, and have a better understanding of the business, customers, and markets. Firms use this information to develop effective marketing strategies and minimize risks in their business decisions.

Marketing Research

Learn more >>

Marketing Strategy and Management Careers

Marketing strategy relies on understanding consumers, reaching untapped markets, innovating, and developing intelligent plans to mobilize a business for growth and profitability.

Marketing Strategy/Management
Growth Marketing
Event Marketing

Learn more >>

Public Relations

Public Relations teams handle all the firm’s external communications with media, customers, and investors, as well as internal communications with employees to build mutually beneficial relationships. They develop communication plans and respond in special situations such as cases of negative publicity.

Digital Broadcast Advertising
Internal & External Communications
Customer Relations
Investor Relations

Learn more >>


Retail covers all the activities, institutions, and strategies related to bringing goods and services to retail consumers. These are communicating the firms’ offerings, enabling consumers to observe and evaluate the products, performing transactions, delivering the products, and handling customer services.


Learn more >>

Information provided by:
Fordham University-Marketing

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation