Take the Pathways Pledge

AEF leadership is catalyzing a movement that will convene industry and academia to tackle the talent disconnect. By working together, practitioners and educators can make a significant impact on building our next generation of highly qualified marketing and advertising leaders. The AEF plans to measure progress on our Pathways 2020 programs against three goals:

While these three initiatives cannot solve all the issues surfaced in the Pathways study, they represent a strong start towards addressing important challenges that have been festering within the marketing and advertising industry for some time.

We’re counting on your help to make their future ours – we encourage you to pledge your support now.

For any questions you may have about the Pathways 2020 programs, please contact Elliot Lum.

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation