Take the Pathways Pledge

AEF leadership is catalyzing a movement that will convene industry and academia to tackle the talent disconnect. By working together, practitioners and educators can make a significant impact on building our next generation of highly qualified marketing and advertising leaders. The AEF plans to measure progress on our Pathways 2020 programs against three goals:

While these three initiatives cannot solve all the issues surfaced in the Pathways study, they represent a strong start towards addressing important challenges that have been festering within the marketing and advertising industry for some time.

We’re counting on your help to make their future ours – we encourage you to pledge your support now.

For any questions you may have about the Pathways 2020 programs, please contact Elliot Lum.

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi