How to Deconstruct Ads in Order to Build Better Advertising
By Nancy R. Tag
This book teaches advertising, marketing, and management students how to effectively judge and critique creativity in advertising. It explains the value of critique and uses examples of real-world advertising campaigns to illustrate principles and strategies.
Nancy R. Tag is an associate professor of advertising and chair of the Media & Communication Arts Department at The City College of New York. She’s been a creative director at various advertising agencies in New York City and is a graduate of the University of Pennsylvania and The New School University.”
From Tag, N.R. Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising. Copyright © 2012 SAGE Publications. Granted by permission of the publisher. For more information or to purchase this book please visit SAGE Publications.
Nancy R. Tag
Copyright © 2012 by SAGE Publications, Inc. All rights reserved.
"The single biggest community that will change the future of marketing is academia."— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard