Ads, Fads, & Consumer Culture

Ads, Fads, & Consumer Culture

By Arthur Asa Berger

About the book
Since advertising is so pervasive in our culture, this book deals with a number of different topics – sexuality, politics, market research, consumer culture, and many other things. It will help readers understand advertising and its impact on their psyches, their personal identities, their friends and families, and American society.

Chapter 6: Political Advertising

-Kinds of Political Advertisements
-The 1998 California Primary: A “Virtual” Campaign for Governor
-Questions Raised by the “Virtual” Campaign
-The 2002 California Campaign for Governor
-The Code of the Commercial (and Other Political Advertising)
-The Death of the Tobacco Bill

Chapter 10: Where Next?

-Drug Advertising
-Children and Advertising
-Battling for People’s Attention

From Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society, Second Edition, by Arthur Asa Berger. Copyright 2004 Rowman & Littlefield Publishers. Used with permission.


Arthur Asa Berger

Copyright © 2004 Rowman & Littlefield Publishers. All rights reserved.


Book Excerpts

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO