Advertising Education, Yesterday – Today – Tomorrow

By Billy I. Ross, Anne C. Osborne and Jef I. Richards

Chapter 12: Advertising Education in the Years to Come

An accurate foretelling of the road ahead in ad education would be more luck than prescience…We will nonetheless attempt to draw a vague outline of what might be expected, based on the trends evident in industry as well as in university programs concerned with training students to enter fields associated with marketing communication.

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Billy I. Ross

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation