The Best Digital Marketing Campaigns in the World

By Damian Ryan and Calvin Jones

This book brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers.

This excerpt contains two chapters. First, some background information on the rapid evolution of digital marketing. Second, a case study about “The Best Job in the World”.

Read: “The Rapid Evolution of Digital Marketing” >>

Read Case Study: “The Best Job in the World” >>

Copyright material (c) Damian Ryan and Calvin Jones 2010. Excerpted from “The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement”, published by Kogan Page. Reproduced here with permission.

Damian Ryan and Calvin Jones

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation