Brand Busters

By Chris Wirthwein

7 Common Mistakes Marketers Make

Every day, without knowing it, marketers of all kinds make the same common mistakes and end up destroying their brands. Brand Busters helps readers learn from the slip-ups of others and instructs them on how to avoid mistakes and get on with efficient marketing.

Read Chapter 4: Trying to Please Everyone >>

Used by permission. Paramount Market Publishing, 2008.

Chris Wirthwein

Book Excerpts

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation