By Chris Wirthwein
7 Common Mistakes Marketers Make
Every day, without knowing it, marketers of all kinds make the same common mistakes and end up destroying their brands. Brand Busters helps readers learn from the slip-ups of others and instructs them on how to avoid mistakes and get on with efficient marketing.
Used by permission. Paramount Market Publishing, 2008.
Copyright © 2008. All rights reserved.
"The single biggest community that will change the future of marketing is academia."— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard