Branded Entertainment

Branded Entertainment
Product Placement & Brand Strategy in the Entertainment Business

By Jean-Marc Lehu

This book explores how product placement has expanded from its origin in novels into films, television, plays, books, shows and even computer games. He describes how, by exploiting the opportunities afforded by advances in technology, marketers will be able to spread messages across a wide range of multimedia channels.


Read Chapter 8: Using All Available Vectors >>
Chapter includes series and television programs, novels and plays, song lyrics, and branded videogames.


Chapter 8 from Branded Entertainment by Jean-Marc Lehu, ISBN: 978 0 7494 4940 7 published by Kogan Page, $39.95. Copyright Jean-Marc Lehu, 2007. Reproduced by permission of Kogan Page.
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Copyright © Jean-marc Lehu, 2007. All rights reserved.

Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation