BrandSimple

BrandSimple
How the Best Brands Keep it Simple and Succeed

By Allen P. Adamson

It used to be that branding wasn’t so complicated. But in the hyper-competitive marketplace of today, in which brands are extended to the breaking point and complex marketing theories compete for attention, it seems more difficult than ever to create successful brands.

Read Chapter 2: A Short History of the World of Brands – Really Short >>


This excerpt originally appeared in BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson, Managing Director, Landor Associates. Copyright 2006, Palgrave MacMillan. For more information, please visit Amazon.com.

Allen P. Adamson

Copyright © Palgrave MacMillan, 2006. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi