How the Best Brands Keep it Simple and Succeed
By Allen P. Adamson
It used to be that branding wasn’t so complicated. But in the hyper-competitive marketplace of today, in which brands are extended to the breaking point and complex marketing theories compete for attention, it seems more difficult than ever to create successful brands.
This excerpt originally appeared in BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson, Managing Director, Landor Associates. Copyright 2006, Palgrave MacMillan. For more information, please visit Amazon.com.
Allen P. Adamson
Copyright © Palgrave MacMillan, 2006. All rights reserved.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation