The Convergence Crisis

The Convergence Crisis
An Impending Paradigm Shift in Advertising

By Joanna L. Jenkins

Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a convergence crisis has erupted in contemporary American advertising.

Chapter 3 discusses decades of advertising history, beginning with the 1920s, through World War II, the Great Depression, through the upheaval of the 1960s and 1970s.

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Joanna L. Jenkins, The Convergence Crisis: An Impending Paradigm Shift in Advertising. New York: Peter Lang Publishing, Inc., 2015. Reprinted by permission of the publisher. All rights reserved.


Joanna L. Jenkins, 2015

Copyright © Peter Lang Publishing. All rights reserved.

Book Excerpts

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