The Creative Process Illustrated

The Creative Process Illustrated
How Advertising’s Big Ideas are Born

By W. Glenn Griffin and Deborah Morrison

Creative directors, art directors and advertising copywriters are some of the greatest and most creative artists and thinkers of our time. This book offers a remarkable, rare and intimate look into the creative processes of some of the top minds in the advertising industry.

Chapter One discusses the definition of creativity, the creative process and the theories behind how the process works. Also available is an interview with David Kennedy, of Wieden + Kennedy fame.

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From The Creative Process Illustrated copyright © 2010 by W. Glenn Griffin and Deborah Morrison. Used with the permission of HOW Books, an imprint of F+W Media, Inc. All rights reserved.
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Copyright © 2010 W. Glenn Griffin and Deborah Morrison. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi