Designing Brand Experiences

By Robin Landa

In today’s competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This book is a guide to generating ideas and creative brand applications that resonate with an audience.

Read: A Brief Overview of the History of Branding >>

Read: Chapter 1 – What is Branding? >>

AEF thanks Robin Landa and publisher Thomson Delmar Learning for allowing aef.com to post these excerpts. For more information, see delmarlearning.com.

Robin Landa

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation