Designing Brand Experiences

By Robin Landa

In today’s competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This book is a guide to generating ideas and creative brand applications that resonate with an audience.

Read: A Brief Overview of the History of Branding >>

Read: Chapter 1 – What is Branding? >>

AEF thanks Robin Landa and publisher Thomson Delmar Learning for allowing aef.com to post these excerpts. For more information, see delmarlearning.com.

Robin Landa

Book Excerpts

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation