Designing Brand Experiences

Designing Brand Experiences

By Robin Landa

In today’s competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This book is a guide to generating ideas and creative brand applications that resonate with an audience.

Read: A Brief Overview of the History of Branding >>

Read: Chapter 1 – What is Branding? >>

 

 


AEF thanks Robin Landa and publisher Thomson Delmar Learning for allowing aef.com to post these excerpts. For more information, see delmarlearning.com.

 

Robin Landa

Copyright © 2006 by Robin Landa. All rights reserved. All rights reserved.

 

Book Excerpts

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO