Digital Marketing

Digital Marketing: Strategy & Tactics

By Jeremy Kagan

Digital Marketing Strategy & Tactics book excerpt

Chapter 1: Digital Marketing and the 4 P’s
Digital Marketing has become mainstream. No long is “digital” the parsley on the marketing plate at a fancy dinner, an afterthought, or a cool extra to add some sizzle to a marketing plan. Digital is now the main course of the marketing meal – the connective strategy that pulls all the elements of an integrated marketing program together, ensuring that all messaging and communications strategies are effective at reaching the customer.

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Thank you to the author and publisher for their permission to share this excerpt with AEF/aef.com. Copyright 2019 by Wessex Press, Inc.

Book Excerpts

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