Digital Marketing: Strategy & Tactics
By Jeremy Kagan
Chapter 1: Digital Marketing and the 4 P’s
Digital Marketing has become mainstream. No longer is “digital” the parsley on the marketing plate at a fancy dinner, an afterthought, or a cool extra to add some sizzle to a marketing plan. Digital is now the main course of the marketing meal – the connective strategy that pulls all the elements of an integrated marketing program together, ensuring that all messaging and communications strategies are effective at reaching the customer.
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"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation