Freud on Madison Avenue

Freud on Madison Avenue

By Larry Samuel

Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture by adapting techniques from sociology, anthropology, and psychology to help their clients market consumer goods.

Read Chapter 1: The Psychology of Everyday Living


“Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America,” by Lawrence R. Samuel. Copyright © 2010 University of Pennsylvania Press. All rights reserved. Displayed by permission of the University of Pennsylvania Press and may not be further disseminated without permission.


Larry Samuel

Copyright © 2010. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi