Moguls, Mobsters, Megastars and the Mad, Mad World of the Ad Game
By Allen Rosenshine
Funny Business is the private conversation you always wanted to have with the man at the top. The book includes numerous stories and concentrates less on the rules and strategies of the advertising game, and more about the people who play it, and their unconventional dealings with the world of business.
Read the following excerpts:
Adapted from FUNNY BUSINESS: Moguls, Mobsters, Megastars and the Mad, Mad World of the Ad Game by Allen Rosenshine, published by Beaufort Books, New York, NY (July 2006, $24.95 cloth; ISBN: 0-8253-0539-X)
"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."— Gord McLean, President and CEO at ANA Educational Foundation