A History of Advertising

A History of Advertising

By Jef I. Richards, J.D., Ph.D.

A History of Advertising book cover

Advertising has always been a uniquely influential social force. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.

This book slices advertising’s history into specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and industry pros. Excerpt taken from Chapter 8: Appeals and Social Implications via Nineteenth-Century Advertising.

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A History of Advertising, by Jef I. Richards published by Rowman & Littlefield Publishers. Reproduced with permission. Coupon code.

Book Excerpts

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO