Hustle: Marketing to Women in the Post-Recession World

By Bonnie Ulman and Sal Kible

The typical woman’s opinion of this post-Recession economy is heavily cloaked in the sacrifices and changes that she has experienced, and as a result, how she has reorganized her life, including where she shops, how she shops, even how she prepares to make a purchase. Armed with the latest market research and scores of stories from the many women interviewed, the authors provide the building blocks for solid marketing strategies.

Read Chapter 9 “Seers” >>

AEF thanks Paramount Market Publishing, Inc. for their permission to share this excerpt with aef.com users. To order the book visit amazon.com.

Bonnie Ulman and Sal Kibler, Paramount Market Publishing, Inc.

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation