Hustle: Marketing to Women in the Post-Recession World

Hustle: Marketing to Women in the Post-Recession World

By Bonnie Ulman and Sal Kible

The typical woman’s opinion of this post-Recession economy is heavily cloaked in the sacrifices and changes that she has experienced, and as a result, how she has reorganized her life, including where she shops, how she shops, even how she prepares to make a purchase. Armed with the latest market research and scores of stories from the many women interviewed, the authors provide the building blocks for solid marketing strategies.

Read Chapter 9 “Seers” >>

AEF thanks Paramount Market Publishing, Inc. for their permission to share this excerpt with users. To order the book visit

Bonnie Ulman and Sal Kibler, Paramount Market Publishing, Inc.

Copyright © 2013. All rights reserved.

Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation