Hustle: Marketing to Women in the Post-Recession World

Hustle: Marketing to Women in the Post-Recession World

By Bonnie Ulman and Sal Kible

The typical woman’s opinion of this post-Recession economy is heavily cloaked in the sacrifices and changes that she has experienced, and as a result, how she has reorganized her life, including where she shops, how she shops, even how she prepares to make a purchase. Armed with the latest market research and scores of stories from the many women interviewed, the authors provide the building blocks for solid marketing strategies.

Read Chapter 9 “Seers” >>


AEF thanks Paramount Market Publishing, Inc. for their permission to share this excerpt with aef.com users. To order the book visit amazon.com.

Bonnie Ulman and Sal Kibler, Paramount Market Publishing, Inc.

Copyright © 2013. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi