Latino Boom II, Catch the Biggest Demographic Wave Since the Baby Boom

Latino Boom II
Catch the Biggest Demographic Wave Since the Baby Boom

By Chiqui Cartagena

Latino Boom II delivers — an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer.

Beyond the mind-boggling numbers, this book gives readers insights on the how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption.

Read the Table of Contents and an excerpt from Chapter 8:
The Hispanic Advertising Industry >>

AEF would like to thank Chiqui Cartagena and Worthy Shorts, Inc. for allowing us to share this excerpt with users.
For further information, or to purchase a copy of Latino Boom II, click here.


Chiqui Cartagena

Copyright © 2013 Worthy Shorts, Inc. All rights reserved.

Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation