Latino Link, Building Brands Online with Hispanic Communities and Content
Building Brands Online with Hispanic Communities and Content
By Joe Kutchera
An amazing convergence is happening in marketing: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.
This book aims to help you prepare to reach U.S. Hispanics online, as this fast-growing audience has embraced social networks and taps into the many information resources on the web.
Read excerpt from Latino Link which includes a Case Study from Best Buy en Español.
Reprinted with permission from Paramount Market Publishing, Inc., Ithaca, New York. © 2011
Copyright © 2011. All rights reserved.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi