By Brian Sheehan
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands, which described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion.
This book, Loveworks, adds to Lovemarks in an essential way. It provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.
AEF would like to thank Brian Sheehan, powerHouse Books and Saatchi & Saatchi for their permission to share this excerpt with aef.com users. For more details, visit Loveworks site.
Copyright © 2013. All rights reserved.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi