By Brian Sheehan
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands, which described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion.
This book, Loveworks, adds to Lovemarks in an essential way. It provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.
AEF would like to thank Brian Sheehan, powerHouse Books and Saatchi & Saatchi for their permission to share this excerpt with aef.com users. For more details, visit Loveworks site.
Copyright © 2013. All rights reserved.
"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."— Gord McLean, President and CEO at ANA Educational Foundation