Loveworks

Loveworks

By Brian Sheehan

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands, which described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion.

This book, Loveworks, adds to Lovemarks in an essential way. It provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.

Read Chapter 9, “Body Language”, featuring case stories for Visa and Nike >>


AEF would like to thank Brian Sheehan, powerHouse Books and Saatchi & Saatchi for their permission to share this excerpt with aef.com users. For more details, visit Loveworks site.
 

 

Brian Sheehan

Copyright © 2013. All rights reserved.

 

Book Excerpts

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney