Moving Your Brand Out of the Friend Zone

By Doug Zarkin

Moving Your Brand Out of the Friend Zone book cover

Break Free from the Friend Zone: Transform your brand with the insights from this business book, breaking free from the Friend Zone that hinders success. Understand why adopting a business mindset is crucial for your brand’s success and discover high-performance habits that set the stage for unprecedented growth. This book guides you to think like successful people, unveiling practical strategies to elevate your brand beyond surface-level connections.

The goal of this book, written by longtime AEF Campus Speaker Doug Zarkin, is to identify a set of fundamentals that you can use to help you along your journey to choose a way that is right for you, your brand, and the particulars of the marketplace you’re looking to win in to ensure your brand doesn’t find itself in the dreaded Friend Zone.

Read Chapter 1 >>


Moving Your Brand Out of the Friend Zone, by Doug Zarkin is shared with permission from the author.

Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation