Classroom Resources > Book Excerpts > Outsmart the MBA Clones

Outsmart the MBA Clones

Outsmart the MBA Clones
The Alternative Guide to Competitive Strategy, Marketing and Branding

By Dan Herman

In today’s intensely competitive consumer marketplace, most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn’t easy. This book promises managers the tools to create successful business strategies.

Read Chapter 13: How do you Create a Brand that is More than the Product? >>

Used by permission. Paramount Market Publishing, 2008.

Dan Herman

Copyright © 2008. All rights reserved.

Book Excerpts

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation