Popular Ideologies

Popular Ideologies
Mass Culture at Mid-Century

By Susan Smulyan

Through a wide and eclectic range of subjects, Popular Ideologies examines classic issues of modern cultural history, including the relationships between producers and consumers and how both groups use popular culture.

Read Chapter 4: Advertising Novels as Cultural Critique: Dry Martinis, Rare Steaks, and Willing Women >>



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Susan Smulyan

Copyright © 2007 University of Pennsylvania Press. All rights reserved.

Book Excerpts

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney