Popular Ideologies

Popular Ideologies
Mass Culture at Mid-Century

By Susan Smulyan

Through a wide and eclectic range of subjects, Popular Ideologies examines classic issues of modern cultural history, including the relationships between producers and consumers and how both groups use popular culture.

Read Chapter 4: Advertising Novels as Cultural Critique: Dry Martinis, Rare Steaks, and Willing Women >>



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Susan Smulyan

Copyright © 2007 University of Pennsylvania Press. All rights reserved.

Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation