Popular Ideologies

Popular Ideologies
Mass Culture at Mid-Century

By Susan Smulyan

Through a wide and eclectic range of subjects, Popular Ideologies examines classic issues of modern cultural history, including the relationships between producers and consumers and how both groups use popular culture.

Read Chapter 4: Advertising Novels as Cultural Critique: Dry Martinis, Rare Steaks, and Willing Women >>



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Susan Smulyan

Copyright © 2007 University of Pennsylvania Press. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi